Google is expected to ring in the New Year by unveiling its own smart-phone tomorrow 5 th January, 2010, the Nexus One, in a bid to expand its powerful Web brand in the booming mobile arena.
The Internet search and advertising giant has already gained a foothold in the market with its Android mobile operating system, featured in a number of phones starting with T-Mobile’s G1 in October 2008 and more recently with the Droid from Motorola.
Technology blog Gizmodo, citing leaked documents, said the Nexus One will cost 530 dollars “unlocked” – meaning it isn’t tied to a specific carrier-or 180 dollars with a two-year service agreement with T-Mobile, a subsidiary of Germany’s Deutsche Telekom AG.
Agence France-Presse and other media outlets have been invited to a press event tomorrow at Google headquarters in Mountain View, California, billed only as an “Android press gathering.” “With the launch of the first Android-powered device just over a year ago, we’ve seen how a powerful, open platform can spur mobile product innovation,” the invitation said. “And this is just the beginning of what’s possible.”
Google’s plunge into the smartphone market has drawn a mixed reaction. “It looks like Google is moving to see if they can do the Apple thing,” said analyst Rob Enderle, of Enderle Group in Silicon Valley, in a reference to the iPhone, which has enjoyed phenomenal success since it was introduced in 2007.
Not all are convinced by the wisdom of the move. “For Google to go into the business of selling phones just doesn’t make a whole lot of sense,” Gartner analyst Van Baker said.
Ovum research fellow Jonathan Yarmis said Google will have to walk a fine line between marketing its own smartphone and being a supportive partner for the growing number of firms making their own handsets based on Android.

Source: Kuwait Times

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Comments
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